UTalkMarketing: On-site search is about more than finding the right products
1 August 2011. Good on-site search can drive sales through personalised merchandising, increase a user’s experience of a brand and help retailers get a better understanding of their customers and how they behave on their website. For this reason it forms a key role in any online retailer’s digital strategy, but is still too often overlooked.
Technology from Omikron Data Quality GmbH - Copyright 2012